Enomaq 2027: how to get the most out of exhibiting
A guide for Enomaq 2027 exhibitors (Zaragoza, January): how to prepare lead capture and follow-up at a winery machinery fair.
Enomaq is the machinery and technology fair for wineries and for the beverage and liquid-food industry, organised by Feria de Zaragoza. The 2027 edition is announced for 26 to 28 January 2027 in Zaragoza (always check dates and rules on the official website). This guide does not describe the fair: it explains how to prepare your participation so that every contact at the stand gets a follow-up.
What you can see in the exhibitor catalogue
The public exhibitor list can be filtered by country and sector. When consulted on 27 October 2026 it announced about 900 brands and exhibitors, and the Spain filter showed around 290. Among them are manufacturers of bottling machinery, filtration, tanks and packaging, plus suppliers of laboratory equipment, labelling, closures and services for wineries.
That list is useful twice over: it tells you who will be there (possible partners, competitors, your customers' suppliers) and helps you decide whom to invite to your stand.
Who usually walks by the stand
- Wineries and cooperatives: end buyers; they ask about lead times and technical service.
- Distributors and agents from other regions or countries.
- Oenologists and technicians, who recommend one brand or another.
- Engineering firms and project designers for installations.
- Other manufacturers, looking to complement each other.
Each wants something different: one follow-up message for all usually serves few (segment by type of visitor).
A timeline for Enomaq 2027
- Mid-November to late December: a good window to build the full system (page, stand kit, messages) with margin for printing. For a 26 January fair, the useful window for the full system is about 10 to 4 weeks before.
- January: tests, team briefing and invitations to your target accounts.
- 26 to 28: capture with permission and daily alerts to your salesperson.
- February: 30-day follow-up and report (how to measure what it gave you).
Offer ideas for this fair
- A capabilities and lead-time sheet for your best-selling line.
- A simple calculation related to your equipment (productivity, losses, consumption).
- A price list or configurator accessible from mobile.
What if you cannot staff the stand the whole time
The QR and the page work on their own while your team is in a meeting. And same-day alerts allow someone to answer from outside the venue.
What you can do and what we can do
If you exhibit at Enomaq 2027 and want lead capture and follow-up ready, we can set up your trade fair lead capture and follow-up with your brand, your catalogue and your messages. If you are already back and have the cards, we do the follow-up only. If you manufacture, this is how we approach customer acquisition for manufacturers.