You come back with 200 cards
And the day-to-day orders take priority. By the time anyone has time to write, the contacts have gone cold.
Service 05 · Trade fairs
Trade fair lead capture and follow-up
Your trade fair is already paid for. Make it bring orders. We prepare the run-up, capture leads at your stand with consent and run 30 days of automated follow-up. You only deal with the people who reply.
For manufacturers and industrial distributors exhibiting at trade fairs in Spain or in Spanish pavilions abroad.
Stand kit · example with a fictional brand · drag to rotate
Before4 to 6 weeks: hook, landing page and kit
DuringFair days: consent-based capture and alerts
After30 days: automated follow-up and report
Watch it in 35 seconds
How it works, before, during and after your trade fair
Read the video explanation
At a trade fair you talk to dozens of people and, back at the office, nobody has time to write to all of them. Before the fair we prepare a page with your catalogue, ready for the stand. During the fair, visitors download the catalogue and are registered, with their consent. Afterwards, for 30 days they receive emails based on their profile, and you only deal with those who reply.
The problem
The hard part is not the stand
It is what happens to the contacts the following week.
The scanner spreadsheet does not write by itself
The organiser gives you the scanned contacts, but nobody sorts them by type of visitor or sends them what they asked for.
Nobody knows what the fair delivered
It is measured in square metres of stand and in visits. Not in quotes or orders.
What is included
A sales system built around your trade fair
A hook built on your content
Your catalogue, your price list or a sample as the reason to leave their details. No prize draws that attract the merely curious.
A landing page for your fair
A page with your brand, a short form and double consent. The visitor receives your material straight away.
Stand kit
A display box for 200 cards, cards with a QR code and a poster, with your brand. We hand it over ready to print or we take care of the printer.
30-day follow-up
Emails on day 0, 2, 7 and 14 depending on the type of visitor. If someone replies, the sequence stops and your salesperson answers.
Alerts and the official scanner
Your salesperson receives every contact in real time. If you rent the fair's lead scanner, we add its contacts to the same follow-up.
30-day report
Contacts, replies, meetings, quotes and orders: what the fair delivered, on one page.
How it works
Four steps, without anyone on your team writing an email
- 4-6 weeks before
Kick-off
A 30-minute call: which hook to use, which visitors you expect and what you want to achieve.
- 4 to 1 weeks before
Preparation
Landing page, kit and sequence with your brand. You approve the texts and we take care of the rest.
- Fair days
Capture
You put the kit on the stand. Whoever scans it receives your material and enters the follow-up.
- 30 days after
Follow-up and report
Emails by type of visitor, replies straight to your salesperson and a final report.
Depending on when you start
Three ways to work
Follow-up only
You are already back, or there are fewer than 4 weeks to go.
- You send us the cards or the scanner spreadsheet
- Follow-up ready in 48 hours
- 30 days of emails and a report
Fair with a system
The complete system, with 4-6 weeks of lead time.
- Hook, landing page and kit with your brand
- Consent-based capture at the stand
- 30-day follow-up and a report
Fair with a system + invitation
Everything above, and we also fill your calendar.
- Before the fair we contact your target accounts
- So they visit your stand or book a meeting
- Same follow-up and report
Fixed price per fair, no lock-in. We give it to you on the first call, once we know which fair it is and what you need. Afterwards, if you wish, the same contact base works for the next fair and for your outbound prospecting.
Associations and pavilions
Do you organise a Spanish pavilion?
If you take several companies to a fair, we set up the system for the whole pavilion at a lower price per company.
Let's talk about the pavilion- A shared pavilion landing page with each company's profile and material
- Kit with the pavilion's look and each exhibitor's brand
- 30-day follow-up for each company, with its own contacts
- Aggregated report for the association, with no personal data
Frequently asked questions
What we are usually asked
Do you need to be at the fair?
No. Everything works remotely: you put the kit on the stand and we see every registration in real time.
I already have the fair's lead scanner. Is this still useful?
Yes, and we make use of it: we add its contacts to the same follow-up. The scanner captures; we make sure each contact receives what they need.
Who owns the contacts?
You do. We process the data on your behalf, with double consent on the form and an unsubscribe option in every email.
Does it work at fairs outside Spain?
Yes. The landing page and emails are in the language of the fair and the kit is printed and sent to your stand.
How far ahead do I need to hire it?
For the complete system, between 4 and 6 weeks before the fair. If you are late or already back, we set up the follow-up alone in 48 hours.
What do you need from my team?
Your hook (catalogue, price list or sample), your logo and your approval of the texts. And dealing with the people who reply, which is what matters.
Do you guarantee orders?
We do not promise orders. We promise that no contact from your fair goes without follow-up and that you will know exactly what it delivered.
Let's talk
Tell us about your next trade fair
We reply within one working day with what we would do for your fair and the fixed price.
Received
We will write to you within one working day with the proposal for your fair. If it is urgent, message us on WhatsApp at +34 632 17 25 26.