Subcontratación +INDUSTRY 2027: how to get the most out of it
A guide for exhibitors at Subcontratación (+INDUSTRY) 2027 in Bilbao: how to use the directory, the B2B meetings and a 30-day follow-up.
Subcontratación is the manufacturing processes and equipment fair held at Bilbao Exhibition Centre as part of +INDUSTRY. The 2027 edition is announced for 23 to 25 February 2027 (check dates and rules on the official website). You exhibit there so that the people who buy manufacturing get to know you: machining, casting, surface treatment, custom parts, and also equipment and industrial supplies.
What you can see in the exhibitor directory
The public +INDUSTRY 2027 directory can be browsed by page and by country and province filters. When consulted on 27 October 2026 it announced 424 participating companies, about 254 of them based in Spain, many in Bizkaia, Gipuzkoa, Barcelona and Cantabria.
It is a good snapshot of the sector: you see who is there, what they specialise in and where their plant is. It helps you work out which companies could be your customers or your suppliers.
The B2B meetings
The fair runs together with a European industrial subcontracting meeting: buyers with specific needs meet exhibitors in scheduled appointments. That format rewards those who arrive prepared:
- A clear capabilities sheet: machines, materials, tolerances, certifications, lead times.
- References from projects you can talk about with permission.
- A simple way to request a quote after the meeting.
A timeline for +INDUSTRY 2027
- Mid-December to late January: window to prepare the page, stand kit and messages (about 10 to 4 weeks before).
- January to February: advance appointments with buyers you already know and invitations to your target accounts.
- 23 to 25 February: capture with permission, appointments and daily alerts.
- March: 30-day follow-up and report.
What to offer an industrial buyer
- Capabilities and lead times on one sheet, not an 80-page catalogue.
- A sample quote or a pilot batch.
- A direct contact with someone who can answer technical questions.
How to follow up
In subcontracting, cycles are long and trust is earned by quick answers. A message two days later with what you promised, another a week later with a useful reference and a friendly close at two weeks are usually enough (more on the calendar). If there is a real project, a person on your team takes over.
What you can do and what we can do
If you exhibit at +INDUSTRY 2027, we can prepare trade fair lead capture and follow-up with you, and also work on prospecting the directory accounts that best fit what you manufacture. If you manufacture, this is how we approach customer acquisition for manufacturers.